Sütlü içecekler

We split milk-containing beverages into configuration milk-containing beverages and fermented milk-containing beverages. Configuration-based milk-containing beverages are a typical sunset category. We can see that white milk and room temperature yogurt are constantly dividing their markets. We believe that the modulation Milk Club is its direct successor. Under the premise of having the same taste choice, it provides higher nutritional value and can directly continue the user's past buying habits.

Nielsen Nielsen also has the potential for conversion of milk-containing beverages with configuration type. Due to the high degree of versatility of the production line, milk-containing beverages can be converted into room temperature yogurt. At the same time, on the sales side, due to the channel type and user brand recognition, it is very strong in low-tier cities. Continuity, so the switching cost is low. The core problem of lactic acid bacteria beverages is to educate users, and the core concepts of educating users are "live bacteria", "sugar reduction" and "clean label". We believe that sugar reduction and clean label market acceptance will be faster, and active probiotics After the concept is cultivated, the bacteria need to show the mode of difference more intuitively through education, so that its functions can be accepted by users.